From Ranch to Refrigerator - Show Me The Beef

Overview

From ranch to refrigerator, countless micro decisions and stresses shape the cost, quality, safety, and the lives behind our food.

Every decision a rancher makes (feed, health care, pasture management, transportation) is shaped by dozens of inputs: weather, feed prices, labour, government policy, and veterinary availability.

Those micro-costs and stresses cascade through the chain, impacting processing, packaging, retail, and ultimately what consumers pay.

There is a human dimension: Veterinarians, ranch families, and workers carry invisible pressures that directly affect animal welfare, food safety, and supply stability.

Then the consumer connection: The steak or carton of milk on a shelf is the final node of thousands of micro-decisions and constraints — each of which can shift price, quality, and safety.

Lineup

Dr. Melanie Wowk, BSc, DVM

Location
Online event